Since the recession engulfing the world, Asia emerged as a player in the realm of fashion raises new fashion cities. With the energy and vitality that can be juxtaposed with the fashion world-class capital.
Call it New Delhi, which recently successfully pushed into the 20 major international fashion city. Similarly, Shanghai, Bangkok, and Singapore. Nevertheless, two major fashion cities in Asia, Hong Kong and Tokyo, not necessarily declining in terms of achievement. In fact, Hong Kong increasingly shines through the mat Hong Kong Fashion Week, which just finished.
Can not be denied, however, market conditions hit pretty hard by the global crisis could make the level of sales declines, especially in the field of export. Hong Kong Apparel Association chairman Felix Chung mentioned that due to the recession, rates of Hong Kong’s exports had decreased by 75 percent within the last five months compared to last year. This is appropriate because of Europe and America is the largest market for textile and fashion industry in Hong Kong.
See the condition of overseas markets which was quite apprehensive, the Hong Kong government to take action by encouraging the growth of the domestic market. Chung said the changes are appropriate measures, especially considering the huge potential domestic market, mainly to China specifically and Asia as a whole.
“Currently the domestic market is growing very well, especially when the global market declined due to recession,” he said.
Grace Lam expressed a similar opinion, Senior Fashion Editor Style Vogue China. Lam said, it was also aided by the popularity of local designers are now beginning worldwide.
“Designers of China and Hong Kong have its own characteristics which are enriched with a touch of tradition and history. In addition, they also adapted the style of the popular street wear market, especially the young. That’s what encourages stretching the domestic market, “he explained.
Currently the Hong Kong government had no hesitation to invest $ 1, 3 million to promote the fashion industry. Felix said that most of the funds would be used to create a design competition which is cast in a television reality show. It is like a program from the American Project Runway.
“Fashion is a part of the entertainment world and one of the best ways to promote fashion is through entertainment programs,” said Chung.
Hong Kong’s success became top fashion cities in Asia thanks to their consistency fashion week held six monthly. The designers who participated, including local designers and designers from Indonesia, Malaysia, Singapore, Philippines, Thailand, and Korea. Hong Kong Fashion Week, also held a trade show and seminars on fashion and the business side, which served as an education for perpetrators of fashion.
